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prato justo

fair plate

Advocating for a more equitable food system that benefits animals, the environment and people, one bite at a time

prato justo

scenario

Learn about the current hegemonic food system in Brazil:

  • de brasileiros passando fome

    0 mi

    Brazilians starving

  • do território brasileiro ocupado por atividades agropecuárias

    0%

    of Brazilian territory occupied by agricultural activities

  •  de proteína vegetal são necessários para produzir 1 kg de proteína animal

    0kg

    of vegetable protein are needed to produce 1 kg of animal protein

Source: Olhe para a fome | Agência Brasil | NCBI

about

Why consider a plant-based diet or reduce meat consumption?

It may seem like a symbolic individual act, but it is one of the ingredients to promote systemic transformation.

read more
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About

Why consider a plant-based diet or reduce meat consumption?

It may seem like a symbolic individual act, but it is one of the ingredients to promote systemic transformation.

"Fair Plate" is not just about promoting practices for a socially fairer food system but also about bringing the responsibility of each one of us to the table.

We want to inspire changes in eating habits and foster discussions about ethical, environmental, and social issues surrounding food production and consumption.

Join the revolution that starts on your plate: eating is a cultural, political and revolutionary act that impacts not only collective health, but also that of animals and ecosystems.

learn about the benefits of adopting
a plant-based diet:

  • For the animals

    ● Avoids animal exploitation and suffering in factory farming.
    ● Reduces the demand for intensive confinement farming.
    ● Promotes the adoption of more ethical and compassionate eating practices.
    ● Encourages the development of food alternatives that do not involve animal exploitation.

    Para os animais
  • For the environment

    ● Lower greenhouse gas emissions, which contribute to the climate crisis.
    ● Lower demand for natural resources, such as water and land.
    ● Contributes to biodiversity conservation.
    ● A more sustainable option to feed a growing population.

    Para o meio ambiente
  • For human health

    ● It can be appropriate and healthy at all stages of life, as long as it is well planned.
    ● Lower risk of chronic diseases, major global causes of mortality.
    ● Slows down antimicrobial resistance, as ¾ of the antibiotics sold worldwide are used in factory farming.
    ● Promotes a socially fairer food system.

    Para a saúde humana

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